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7 min read
July 23, 2026

Why Do Apartments Near the Sea Appreciate Faster Than Others?

Viktor Garmashov
Viktor Garmashov
Independent broker in Phuket · 10+ years · 150+ deals
Почему квартиры рядом с морем дорожают быстрее остальных?
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Studios at Kora — back when the project was still called Sunshine — used to sell starting at around $100,000.

Today, similar units reach $250,000.

That's a substantial difference — around $150,000.

But prices didn't rise simply because developers or owners wanted to earn more. Coastal real estate has its own economics: the number of such properties is limited, while more and more people want to buy them.

There's less and less free land near the sea

The coastline can't be extended.

Plots next to popular beaches are gradually running out. Construction is also constrained by terrain, environmental requirements, and zoning regulations.

A new project can be built inland, but creating another plot a few minutes from the sea is impossible.

The sea stays where it is, while more and more people want to live next to it.

When supply is limited and demand stays steady or grows, the value of quality real estate naturally rises.

New projects are getting better

A modern coastal residential complex is no longer just an apartment and a shared pool.

Today buyers expect much more:

  • thoughtful architecture;
  • beautiful landscaped grounds;
  • spacious pools;
  • a fitness center and SPA;
  • restaurants and lounge areas;
  • co-working spaces;
  • professional management;
  • security and privacy.

Developers invest more in construction quality, design, infrastructure, and service. All of this is reflected in the final property price.

The buyer is no longer paying just for square meters. They're buying a certain lifestyle and level of comfort.

Demand keeps growing

Apartments near the sea are bought for different purposes:

  • personal holidays;
  • relocation and permanent living;
  • capital preservation;
  • rental income;
  • subsequent resale.

That's why quality properties in good coastal locations appeal to several buyer categories at once.

Especially in demand are apartments with a good layout, a nice view, a favorable floor, and a short distance to the beach.

The best options usually sell first — long before construction is completed.

Why does the timing of purchase matter?

The price of the same apartment can change significantly depending on the project's stage.

At the launch of sales

The buyer gets a lower price, a wide choice of layouts, and a long installment plan.

At the same time, the property is at an early stage, so it's especially important to check documents, permits, and the developer's reputation before buying.

During construction

Progress can already be assessed and risks are lower. But at the same time, apartment prices rise, the selection shrinks, and the installment period shortens.

After project completion

A finished property can be seen with your own eyes and used immediately for living or renting.

However, launch prices are usually a thing of the past by this point, and the most attractive apartments are already sold.

The clearer and safer a project becomes, the more expensive it usually is to enter.

Can you predict price growth in advance?

Naming the exact future value is practically impossible.

But the main factors can be assessed in advance:

  • how limited the land supply is;
  • how far the project is from the sea;
  • whether the area is developing;
  • who the developer is;
  • whether the project's quality matches its price;
  • whether there's rental demand;
  • how easy it will be to resell the property.

It's the combination of these factors that helps tell promising real estate apart from a project whose price only rises in marketing materials.

The main takeaway

Buying real estate isn't just about choosing an apartment.

It's also about choosing the right moment.

You can wait a long time for perfect conditions. But while the buyer deliberates, the best apartments sell, installment plans shorten, and the cost of entry keeps rising.

That doesn't mean you should rush and buy the first property you see.

It's important to vet the project, compare offers, and calmly assess the risks. But if quality real estate fits your goals and budget, waiting has its own price too.

Sometimes the profitable decision isn't the one that seems cheapest today.

It's the one whose potential the market will see tomorrow.


We'll find coastal real estate for your goals

Want to know which projects have good potential today?

Leave your contact details. A Jungle House specialist will get in touch, clarify your preferences, and prepare several suitable options.

Message us on WhatsApp or Telegram — and we'll prepare a selection of projects near the sea tailored to your goals and budget.

🌴 See all current Phuket projects on our website:

👉 https://junglehousethai.com/

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